CreativCat® Design // Brand Specialist [Design + Strategy]

As a business owner, part of driving your business forward is good copywriting. . . . . . . . Eek - just the word writing might bring back memories of your junior year English class. “Writing feels like I’m doing homework again!” you might be thinking. . It can feel that way, but copywriting can be very doable and even fun with the right approach! We’ll show you how to begin writing effective copy in our most recent blog post. . Check out the link in our comments! #copywriting #copy #writing #businesswriting #contentwriting #brandagency

CreativCat Logo Redesign & CreativAssets: Ollie’s Pub & Grub • Over the past 8 months, CreativCat has had the privilege of collaborating on a refreshing project for one of our local favorites, Ollie’s Pub & Grub.
• We began by streamlining the original logo, which encompassed three variations: the General Ollie’s logo, the Breckenridge location logo, and the Frisco location logo. Each iteration incorporates the iconic 10-mile range peaks. The Breckenridge logo features Ollie’s famous barge, while the Frisco logo highlights the renowned Peak 1 Avalanche path. • Following the logo redesigns, we seamlessly integrated the appropriate logos into each location’s unique menu design. With the assistance of our copycat, Jaime, we meticulously refined each menu item (our stomachs were growling throughout the entire process 😺). Additionally, we curated an entirely new apparel line, not only for in-store merchandising, but also for all staff members, including hats, shirts, and sweatshirts. • By defining the brand's design style, we were able to develop various promotional items such as event posters, social media ads, signage, and more. • We thoroughly enjoy collaborating with the Ollie’s team and supporting their vision and needs. We can't wait to see their continued growth, and we are grateful for the opportunity to contribute to their success. • #breckenridgeco #brandagency #coloradobranding #coloradorockymountains #coloradologodesigner #branding #loveyourbrand #brandidentity #graphicdesign #familybusiness #womeninbusiness #discoveryourmark #supportlocal

CreativCat on: What the Font? A quick guide to selecting fonts and accessibility. • There are four primary types of fonts: Sans Serif, Serif, Display, and Script. Each font has a specific role in how or when it should be used in your brand identity, branding, and brand assets, such as websites and print materials. • Yet we’re taking it a step further and guiding you on using these fonts for accessibility in both print and digital platforms. • Please note that these are general guidelines. There are MILLIONS of fonts out there :) So don’t be offended if your designer doesn’t find the purrfect font for you immediately! . #branding #font #graphicdesign #accessibily

CreativCat Re-brand & Website Rebuild Launch: Hilary Terrell Coaching • Our team had the opportunity to support an influential, Colorado-based, board certified health and wellness coach. We offered various branding resources, like a fresh personal brand identity, to strengthen Hilary's visual appeal to her audience. Additionally, we revamped her website entirely, covering content, design, and development aspects. •
At CreativCat, we believe in supporting local businesses, especially those in health and wellness. We were drawn to work with Hilary because of her passion for helping people with their health. She shares our commitment to making a positive difference to better help our community thrive. • Please click the link in our bio to learn more about Hilary Terrell’s experience working with our team! • #breckenridgeco #brandagency #coloradobranding #coloradorockymountains #coloradologodesigner #brandstrategy #personalbranding #personalbrand #loveyourbrand #brandidentity #websitedesign #websitedevelopment #graphicdesign #familybusiness #womeninbusiness #discoveryourmark Hilary Terrell, NBC-HWC

Who is your organization? . . . . . What does your organization do? Which audience are you helping? Where are you going? How will you represent your brand? . A Brand is Brand Strategy combined with Brand Identity, which helps you answer and hone these questions and more. Think of the Identity as your business's storefront and the Strategy as the structure or inside of your business. . Want to be successful? Help lots of people? Be financially secure? It starts with your brand. . Click the link in the comments for more info! #branding #logodesign #brandstrategy #brandidentity #philadelphia #breckenridge

CreativAssets: Towdo Bien Mexican Lager Beer Label • Did you know that one of our CreativAssets, our designer, Danielle, specializes in packaging design? During her career, she’s worked on packaging design, like labels and boxes for food, drinks, and skin care containers. Packaging design is a fun and unique experience because every package or label is different and has special items to include (but not limited to) colors/branding, FDA regulations (nutrition facts panel, ingredients), distribution info, and more. Creating artwork, placing it on a dieline, and then seeing it come to life when printed and/or applied to the package really gets our whiskers twitching with excitement when we see the final product. • Our friends at Altitude Boardwerx teamed up with Broken Compass brewery to create/brew Towdo Bien, a Mexican lager beer named after their mascot, Tow.  • The Altitude Boardwerx branding utilizes a Mexican blanket in its logo. So, it was important to carry that theme over to the label. It is a Mexican Lager, after all ;-). Including their rescue dog, Tow, was also important in the design. In creating the name of this beer, Towdo Bien, they combined their dog’s name, “Tow,” with the Spanish phrase “todo bien,” meaning all good. This beer was made special to the “Party Cat” snowcat services they offer. Of course, we couldn’t resist helping another cat company ;-) • We loved working with Mike & Kelly in creating this label and always enjoy collaborting with Broken Compass on design projects.  • We appreciate the opportunity in pawtnering together! • #breckenridgeco #brandagency #packaging design #beerlabel #coloradorockymountains #coloradologodesigner #loveyourbrand #brandidentity #graphicdesign #familybusiness #discoveryourmark #drinkbeerpetdogs #drinkbeercuddlekittens #partycat #allgood #towdobien

CreativCat Rebrand & Website Rebuild Launch: Legends Breckenridge • How important is an engaging tagline or website design for a restaurant? Very. . According to gallup, “In the restaurant industry, fully engaged customers make 56% more visits per month than actively disengaged customers do.” . Our CreativCat team completed an engaging tagline, menu design, and logo and website refresh for Legends Steaks & Seafood, Breckenridge, Colorado.  . The tagline, Elevated Mountain Town Dining, is clear, catchy, and embodies the Legends brand. We maintained brand consistency with the logo refresh by keeping the same legendary font and adding a small filigree element along with the new tagline.  . The website content captured the vision, message, voice, and tone of the brand. The menu and web design are clean, elegant, and timeless, introducing a new soft gold as a secondary color to help highlight and elevate the designs and experience. Finally, we put it all together by developing the website to be optimized and functional for all of its users.  . We empowered the entire Legends team with user-friendly tools and training to allow their brand, website, and print materials to elevate their impact and success. • #brading #webdesign #copywriting #tagline #menudesign #restaurantmarketing

Did you know over 66% of consumers won’t buy from a business based on website flaws? .  - too much or poorly written content - irrelevant messaging - poor website design - lack of optimization - not enough imagery or videos . That’s why at CreativCat Design, we’re passionate about websites - because they can help determine the success or failure of your business.  .  Check out our most recent blog post about what you need to know about successful websites! Link in comments. . #websitedesign #websitedevelopment #websitecontent #websites #webdesign #webcopy

THE POWER OF REBRANDING AND A NEW WEBSITE A rebrand built on strategy helps a business discover and articulate: -Where they’re going and how they’re going to get there -Who their audience is, including fears, desires, and pain points  -How to become as competitive as possible -Who their brand is as a human and how to connect with their audience -A consistent and impactful core message framework that speaks directly to the audience -A relevant and unique logo and creative assets that capture each strategic element .  Once the new brand is in place, it’s important to put that brand to work with a purposeful website. And that website will be built directly from the rebrand elements: - Creating clear, consistent content that speaks to the audience’s fears, desires, and pain points - which comes directly from the core message framework -Expanding on the design elements used within the rebrand’s logo and creative assets -Putting it all together with a functional and efficient development process . Your brand combined with your website can help determine your level of success. Are you ready to take your business (and brand) to the next level? #rebranding #branding #websites #websiteoptimization #websitedevelopment #websitedesigner #websitedesign

Our most recent website build just launched! This website project included content, design, and development. We couldn't be more thrilled to have worked with an absolutely amazing team and their impactful mission. Check out their link in the comments! #webdesign #webcontent #webdevelopment #physicaltherapy #branding #delawarecounty #chestercountypa